My Blogging Experience

Before this semester I did not really understand the importance of blogging. I never knew that some people can make their careers out of being a blogger or in some cases start their careers by blogging. I think now that I understand more of what blogging is about I will be a better blogger in the future. As the semester went further and further thinking of blog ideas became easier and easier. At first I was relying solely on the blog prompts to get me through. I struggled  to come up with ideas that people would even care to read. I think while I was reading my peers’ blogs it was easy to tell who has previously blogged.

According to professional blogger, Rachelle Gardner, the most important thing is to make the blog about the reader. She talked about how she received over 500 comments on a single post and the reason was because the post:

1) The post gave helpful information, but most importantly, it was about the reader — not about me.

2) The post encouraged readers to interact with one another in the comments.

She also said it is very important to engage with the reader by asking questions and by encouraging interaction between readers.

I think it would have been easier for me to have had a more targeted blog. I left my blog to be about anything that relates to communications. In reality, that could be absolutely anything. I think that is one reason I was not sure on what exactly to write. I think that good blogging comes with practice. Another thing I learned in the blogging experience is that it is best to blog when the experience or feelings are fresh. It was easier to type about something that was happening in my life at that time instead of going back later and trying to remember exactly what I wanted to say.

Overall, I will use my blogging experience in this class to make me a better overall blogger. I was looking back at my first few posts and at that point I did not even know how to title a link within my post. I simply would just copy and paste the link into my writing. This made reading my blog very chopping and it was not smooth at all.

Like I said earlier, practice makes perfect. I still have a long way to go but I did learn a lot along the way.

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Job Search

As a senior graduating in the spring the continuous job search is as stressful as ever. While choosing comm as my major I felt that it would leave me with many career path after graduation. I still feel this way but now it is time to pick one that I will actually enjoy. Do I want to do PR? or event planning? or marketing? Or will my path depend on job offers or other factors? It is now time to start worrying about all of these things. I can’t believe four years has already passed and I am now on the verge of starting a professional life.

I found an interesting list of “top jobs” for comm majors. Number one was Public Relation Specialist.  That is a good sign because it is definitely a career path I would enjoy. BUT there is also the question of what companies to apply to? I feel that especially in Columbus there are hundreds of places that are looking to hire graduates, especially from OSU.

Experience.com has a list of best places to work for new graduates. This list is interesting to me although only one or possibly two of the places would apply to me. Ironically enough the two companies employing communication majors are the smallest in size on the list.

I think one of the keys to applying to jobs is to really think about what career I would enjoy. It is not easy to make such a big decision right now.

Fox business had an interesting article that discussed “its all about who you know“. It said that the first step in establishing a network is to identify what connections are important to you and your career. The article also suggests to start early, stay in touch and to network online. I always heard that while applying for jobs networking is key, but I did not believe it until now. I am finding that my previous employers are more than willing to help me get my foot in the door. It really makes you realize that every previous job matters, especially when those people have various connections to other companies.

An interesting website, Corn on the job, also gives some interesting tips.  Number one on their list for post graduation job search is to use Linkedin. I started using Linkedin more and more this year and wish that I would have done this earlier.  Other things on the list include to visit your school career center, focus your job search and to practice interviewing.  One of the tips that stood out to me was to set up a professional voicemail on your phone. Currently I do not have a voicemail because it annoys me but it seems that now is the time to fix that! Another great point the article makes is to not get jealous when your friends are finding jobs.  “Don’t take this to heart, focus on yourself.” I think this is very important. Sometimes it is easy to get discouraged or aggravated but I think it is important to keep your goals in sight and to continue applying for positions.

Live-tweeting an Event

My live-tweeting an event went surprisingly well. I attended the women’s basketball game on Wednesday, November 14 at 8pm. The buckeyes had a huge victory over Cincinnati. I like to watch and go to basketball games so it did not even seem like an assignment. It was easy for me to log onto twitter periodically and make a tweet about what I was watching. The thought came to me how impossible this would be without a smart phone. I feel like in this day and age people are expected to do everything at the drop of a hat. It is assumed we have smart phones that allow us to do anything and everything via the Internet. I felt better about live-tweeting an event than I did about the in-class twitter assignment. I felt with a live speaker it came off as a little rude and as if none of the class was listening. Tweeting a live-event was less awkward, especially due to the fact there were thousands of people all around me.  I think it works best at an event where it is highly populated and a lot of action is going on. It was very loud during the game so I was not distracting anyone while I was tweeting. I think in an event with less people, no activity and no noise it would have the potential to be get uncomfortable. At times throughout the game I would get lost in watching and forget that I needed to tweet. I noticed with my tweets in the first half I was much more active than in the second half. I think the deeper into the game I just forgot to make updates. I found that there were many people who were also making tweet sporadically during the game.  I received an email a few hours after the game ended saying that one of the players favorited my tweet. That was pretty cool and it made me feel good that she saw my shout out to her.

The tweet was “@Miss_Nubie4 is tearing it up. 1,400 career points, not too bad #B1Gwbb”

@Miss_Nubie 4 is Tayler Hill, a#4 senior point guard from Minneapolis. She is one of the buckeye’s key players and it was awesome that she favorited one of my tweets.

The @OhioState_wbb did an excellent job updating their twitter feed during the game. I’m glad that I follow them now so I can get updates even when I cannot physically watch the game or even be home to watch it on TV. I have a feeling they delegate a certain person to tweet during the whole game. They had stats and information that would be useful to any fan.

Overall, I did enjoy my assignment for live-tweeting an event. I feel like it is something that many of us do without even realizing it. I think I did tweet more than I would have normally during an event, keeping in mind that it was for a graded assignment. I think it was nice practice for real world application.

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Memorable Ad

ImageWhen I was told to think about the earliest ad that I remember there was a certain ad that popped into my head immediately. The ad that stands out in my mind is the Coca-cola commercial that featured the polar bears during Christmas time. Every year there were different commercials but they always had the mom polar bear with her baby polar bears. I do not know exactly why these come to mind first. Something about the ad was magical and got me excited for the upcoming holiday season. The polar bears were also featured on packaging and other forms of advertising. I think this ad ties into my memory of Christmas when I was a child. Coca-cola brought together the spirit of Christmas with their product and the whole atmosphere of the advertisements was really special.

When I first saw these advertisements I was too young to purchase coke myself. Although, growing up my family always bought Coca-Cola over Pepsi products. Ironically, as I sit and write this blog post there is a can of coke currently on my desk.

Maybe the ads that I remember do influence my purchase decisions subconsciously even today. If that concept is true then its an example of how ads have the power to persuade for a long period of time even if the consumer has no idea it is happening. Even today when I think of Christmas commercials or advertisements, only two ads pop into my head. The two ads are the Coca-Cola and M&M Christmas commercials. Both companies have ad campaigns throughout the entire year.

As I reflect back I feel that coke always has special holiday inspired ad campaigns. Somehow the ad creators make coke apart of the Christmas cheer and holiday excitement. I found an awesome website that shows Coca-Cola’s relationship with the holiday season. I think that it is very important for ads to have an emotional effect on the consumer.

I am not the only consumer affected by the Coca-Cola holiday commercials.  The top 10 Christmas TV ads of all time (according to hubpages) listed “Holidays are Coming ” by Coca-Cola as number 1 on the list.

 

Brochures

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The ad featured above is the one that stuck out the most to me while browsing 101greatbrochures. There were many brochures that had abstract and creative designs. This one was my favorite because it took an average multi-fold brochure and put a creative spin on it by adding the 3-dimensional boxes in the folds of the brochure. I think it is something that would stick to a consumer because it is definitely not something you see everyday. It reminded me of a children’s pop up book. I think this ad’s designers made the ad fun and interactive.  The ad attracts consumers without using flashy fonts and colors but instead using an imaginative layout.  Personally, the only brochures I will give a second glance at are the ones that are completely unexpected and a little out of the box.  If I were given this brochure I would open it up and immediately be interested in what the brochure is promoting.

I believe the role of brochures in the communication world today is as important as ever. The way we communicate is always evolving in various ways and forms.  The way that brochures have a role in the communication world reminds me of the way social media is constantly evolving. Consumers are so immune to advertising it is important to create new ads and concepts that will stand out and keep consumers involved and interested with the product. If a brochure is something the public sees everyday it will not stand out to anyone.  

While googling different brochure layouts I seem to be attracted to ones that have interesting folds or the ones that do not look like a brochure at first glance.  Brochures are not something that I believed had much influence on the communications world. After our class lecture and researching more about brochures I realize that they are actually very important. Advertising is switching to online but brochures are still an important print form of advertising that can easily persuade a consumer toward a product or service.